NGV Gala

The Incentive Lab

A SPECTACLE OF COLOUR

THE VENUE
NGV Melbourne

THE CLIENT
The Incentive Lab

THE FEELS
A dramatic contrast between vast industrial architecture and explosive maximalist colour, balancing towering stone structures with vivid botanical artwork and rich textural details.

THE TEAM

BLOOMS, DECOR & SIGNAGEDecor It Studio,

What an absolute rush! This was not just a gala, it was an all out sensory explosion that we had the sheer thrill of styling alongside The Incentive Lab at the iconic NGV Great Hall! We completely flipped the script on standard formal events, taking the dramatic stone backdrop and injecting it with a fierce dose of pure maximalist color! Forget muted tones, this was a celebration of unapologetic hues and vibrant botanical sculpture that commanded attention from the very moment guests laid eyes on the stunning stained glass ceiling overhead.

Walk this way! The entryway sets the ultimate tone with bespoke branding and the very first taste of the insane maximalist color that follows. We framed massive stone pillars with wild, organic botanical archways bursting with fluffy chrysanthemums, vibrant hydrangeas, and striking anthuriums that felt like haute couture nature! Paired with bold illustrations and multi tiered layered signage featuring sleek typography, every element was tailored for absolute maximum impact and pure visual delight.

Forget understated table settings, this was maximalist organic meets pure glamour and we are completely here for it! Imagine soaring architecture sitting alongside unstructured botanical art overflowing with fiery orange hydrangeas, sunny yellow chrysanthemums, and deep violet blooms. It was a total visual feast, balancing textural raw stone with bursts of high energy color across every single table.

The table styling was a total showstopper! Sculptural centerpieces crafted with rich layers of ocean blue hydrangeas, hot pink gerberas, and deep red anthuriums created a full maximalist experience. Draped on dark round tables with rich navy and purple satin napkins, the floral arrangements reached upwards like living art pieces. Paired with polished glassware, it created a wonderfully dramatic and utterly captivating mood.

Custom table menus and colorful place cards provided the perfect context, proving that owning a unique creative vision is a total power move! From vibrant pink and blue paper collateral to high contrast floral pairings like yellow sunflowers and fluffy purple asters, every single detail felt thoughtfully curated and impeccably executed.

We are completely bowing down to the total visual command on display throughout the entire hall! The Incentive Lab did not simply style a room, they created a totally immersive sensory oasis that balanced industrial grandeur with bold artistic elegance. From the dramatic entrance features to the botanical takeover in the main gallery space, every element was tailored to make an unforgettable impression

DETAILED, DRAMATIC & DISTINCTIVE!

Design & Styling by the Specialists

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